Dec 12 2009
Social media– blogging, Blog Catalog, Twitter, Facebook, blah blah– is fun, yep. It’s fun! And every one of those social media thingies ALWAYS said that their service was a way to “keep in touch with friends and family.” Harmless. Fun.
Then I watched as these social media organizations were monetized, some in as quick as a WEEK. First it was blogging. And then Blog Catalog and My Blog Log and Technorati became ways to generate interest in your product/service; then Facebook got “commercial” so that businesses have a “presence” and are interacting. And then, there was Twitter, which was RAPIDLY monetized. Ooook… I can live with that. If people want to earn some bucks and if they have a good thing: sure, sell it. I don’t care. At least I can tune you out if I don’t like it.
Ah, but social media is starting to go a liiiiittle bit too far, my friends.
One word: Blippy.
WHO the HECK ever thought this idea up?
Blippy is a “new” social media idea– allow everyone, everywhere to see all your financial transactions! Hell, yeah! And of course Blippy is being touted as a way to “keep in touch with your friends and family!” Rrrrrright. Well, Big Brother, he’s family, isn’t he? He’s got the big guns; yeah, I guess he IS family! It’s like that dumb joke: What do you give a gorilla for breakfast?
ANYTHING HE WANTS.
I can’t believe TechCrunch gives the idea a thumbs up!
As the Internet matures, slowly but surely everything we do in the real world is going social. But there’s a limit to how much information we can explicitly share on all the various services. A new service, Blippy, launching today in private beta, has an interesting way to take something you do everyday, buy things with your credit card, and automatically push those transactions online for others to see and interact with.

Yes, I know this is a controversial idea — that’s part of what makes it potentially a great one. Imagine being able to see everything your friends buy with a credit card as they do it. This not only tells you what kind of things they’re actually into (rather than someone just saying they like something), but also other information like how cheap they are, as well as where they actually are at a given time. There is actually a lot of data tied into the transactions we make, and Blippy takes that and makes it social.
So do you think the stampeding masses will turn to Blippy? You bet your blippy they will.

You know, I read in the Bible, in the book of Revelation, where it says, “He also forced everyone, small and great, rich and poor, free and slave, to receive a mark on his right hand or on his forehead, so that no one could buy or sell unless he had the mark, which is the name of the beast or the number of his name.” I used to wonder, “How can they do that?? How is it possible to get everyone to sign up for something like that, or even to force them to do that?” But now I know. And it will be as easy as telling people it’s all just a way to “keep in touch with family and friends!”